InDepth:
HomePRO Building Inspections, LLC.
Client: HomePRO Building Inspections, LLC.
Client: HomePRO Building Inspections, LLC.
Client: HomePRO Building Inspections, LLC. a home inspection company is located in Fairfield Ohio.
Desired Services: HomePRO Building Inspections, LLC. needed a branding Identity for various aspects of media.
Overview: The President of HomePRO Building Inspections, LLC. and I talked in depth about the desired finished look that would best portray this company's image. We discussed the difference between his business and that of his competition focusing on the service unique to HomePRO. During our discussions and examining of the current field of home Inspections many differences were discovered:
- The vast majority of Home Inspections were only in business for a year or less.
- HomePRO wanted its customers to know that the were here and that they weren't going anywhere.
- Most Inspections have no real identity, or anything that visually set them apart from the competition
- HomePRO wanted their customers to easily be able to see that the services the were getting were superior to that of their competition.
Process:HomePRO was presented with various different branding solutions. The company then provided feedback on the samples including any suggestions for changes. Taking those suggestions in mind I then represented a 2nd Pass Logo. During this time many considerations were taken into account.
Colors: The colors chosen orange (PMS 718) and blue (PMS 646) were used to convey the companies youthfulness, and strength. The orange chosen helped to draw focus to the Professional aspect of HomePRO. The blue draws on the already present consumer feeling of strength and might.
Font Face: With the potential of clients being first time home buyers, female and naturally uneasy in regards to the purchase or selling of a home, a non-intimidating font was vital. The need for the brand to appear as though it was not "yelling" at the customer was important, as HomePRO desires their customers to be comfortable with the services they are paying for.
Result: HomePRO was very happy with the services they recieved and have gone on to offer exceptional services to their many customers.
"I enjoy working with Eric because he is not only very creative and easy to work with, but he also understands the technical side necessary for printing or publishing the material. I have worked with several designers over the years and found most designers to be either creative or technically savvy, but rarely both." - Brian Scarth President/Owner HomePRO Building Inspections, LLC.
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